CCES Alumni Career Program Keynote Address
by Billy Campbell ’78

Additional Links:
Alumni News
Billy Campbell’s Advice to Our Students
Billy Campbell ’78 Dazzles Students
Connie Lanzl Introduces Billy Campbell ’78

It's pretty hard for me to believe that it's been 30 years since I was sitting in those seats and wondering where life might take me, how I'd like college, and who I might meet along the way. What an exciting time for each of you: many of you will be graduating soon and the rest of you probably can't wait for summer to be here—first week at the beach and, I hope, interesting summer jobs and new experiences.

Today I want to share some of my life with you, but also share a few thoughts on the choices you'll need to make and how they'll shape your future going forward.

One Great Advantage
You have one great advantage already: you're attending Christ Church Episcopal School. Your education is superb, your support system will be even better, and the friendships you've made will last your lifetime, if you make the effort.

I started at CCES in 1974, way before any of you were born. My family had just moved here from Charlotte, and, I must say, my sister and I weren't really keen on starting at a new school and leaving all of our friends behind. But from the moment I entered the front door, I felt like I'd entered a friend's home, and thirty-four years later it feels just the same (only the furniture looks much better).

We Never Wanted to Experience That Feeling Again
I immediately felt welcomed, and played football, basketball and baseball all four years. The teachers were extraordinary: they were demanding yet always accessible and willing to go the extra mile when I needed a little nudge or extra help. (Special thanks to Nancy Baker and Jackie Suber for pushing me to be the best I could be). My four years here served as a fantastic foundation—I have so many fond memories, too many to list—but a highlight was my senior year and our football team.

During my junior year, our football team struggled a bit and got pounded in the first round of the playoffs at Whitmire: we had two punts blocked and really didn't tackle anybody. On the bus ride home, it was deathly quiet. I was sitting next to my buddy, David Quattlebaum ’79, who was one of the best high school football players I've ever seen. We told each other that we never wanted to experience that feeling again and made a commitment that "next year" would be our year. Starting that next morning, QBall and I alternated weeks by coming to each other's homes, and we'd run three miles each morning before school, rain or shine, and talk about winning the state championship. It seemed like a distant dream much of the time, but as you'll see during my talk, if you really believe, and you're willing to sacrifice and work hard, dreams can and do come true.

On a crisp December night in Bluffton, a group of 27 young men whipped a cocky McCracken team on their home field. There's not a day that passes, even thirty years later, that I don't think about that accomplishment and get a big smile on my face. There's no doubt in my mind that winning the state championship in a Cavalier uniform has been a tremendous source of pride and confidence throughout my life. I'm so excited to hear about the new CCES coaches coming in, and I heard that 60 students have committed to making the team! That's sensational!!

Homesick at Harvard
High school at Christ Church was nirvana for me, and if I'd had my say, I'd still be here—the oldest senior on record!—but college beckoned and I applied to Harvard and Clemson. I was accepted to Harvard early, just before the Christmas holidays, but didn't get into Clemson until late April. (To this day I think my Dad enjoys telling people that "at least Clemson still thoroughly reviews their applicants.")

That summer my Mom ordered most of the LL Bean catalogue, and I headed north to Boston for my freshman year. From the moment my Eastern Airlines flight closed the door (I know, you've never heard of Eastern Airlines), I was so homesick that I wasn't sure I'd ever be happy again. Lots of my buddies and, of course, my sister were starting their senior years and enjoying another year of Cavalier football, and I was heading off to a place where I knew no one.

It got off to a rough start. When I arrived on campus, it actually took about 15 minutes for the cab driver and the campus police to understand my accent and send me to the correct dormitory. I unpacked my bags, took the remaining top bunk, and then headed into Harvard Square to get something to drink. I was guided to the landmark sandwich shop Elsie's, which had been John F. Kennedy's favorite haunt, and I ordered an iced tea. Not only was there no "sweet tea," but the abrupt waitress told me that they didn't serve iced tea after "Labuh Day." Still in shock, I ordered a chocolate milk shake, and that's exactly what I received: chocolate milk, shaken. (When you go to Boston, if you want a real milk shake, you have to order a frappe). Several days later at my first Ivy League football game, as our team lost to a terrible Columbia University squad, I could only think that maybe I should have gone to Clemson.

But like most things in life, if you hang in there and keep plugging away, things get better. I made fabulous friends, and even after suffering a broken ankle on the first day of practice, I played basketball for the college my freshman year and then joined a fantastic club team called the Harvard Classics and played against both the Cuban and Danish Olympic teams in Havana and Copenhagen.

Living and Traveling Around the World
After graduation I headed to Wall Street to work for Smith Barney in their Mergers and Acquisitions group and had my first opportunities to live in New York and travel across the country. One bit of advice I'd offer each of you: at some point in your life, as an intern or after college, live in New York City for a stint. It's one of the most remarkable experiences you'll ever have—and it'll help you appreciate the joys of being Southern.

How many of you have ever been to a foreign country? As my two years on Wall Street concluded, I was fortunate to win a Rotary International Scholarship representing my home chapter here in Greenville. I headed off to The Chinese University of Hong Kong and had a most magical year. The Rotary Scholarship is incredible: you choose where you'd like to live and study, and besides learning and having fun, your major obligation is to be "an ambassador of good will." I spoke at numerous Rotary functions during the year, but enjoyed most my talks with high school students about our electoral process.

I loved my time in Hong Kong: I learned some Mandarin (which is quite difficult with a Southern accent), took a night class with Chinese businessmen, and played basketball for the university team, which won a medal at the Nanjing University Invitational Tournament. One fun memory was playing in mid-February in a gymnasium with no heat. With the temperature in the thirties, we warmed up in ski parkas and only had five minutes of hot water to shower after the game (it's helped me remember how lucky we are with our many daily indulgences).

During my scholarship year, I was able to travel throughout the region---I visited Singapore on my way there, spent a week in Thailand, played a round of golf on Christmas Day at the New Delhi Country Club with one of my college buddies from India, played blackjack in Macau, and had a most memorable week in Myanmar, formerly known as Burma (home to the nicest people I've ever met in my life).

“Bollo Gai”
I lived in a dormitory with all Chinese students. They helped me tremendously, particularly when it came to ordering dinner. Upon my arrival, not knowing anyone, I unpacked and headed into the massive dining hall. The system is a little quirky (at least it was for me). You order your food from a little lady who writes it down on a slip of paper, which you hand to the cooks in the kitchen. The order slip has a number on it, which is read over the loudspeaker when your food is ready, but since I didn't speak Cantonese, I had no idea when my dish was served. I think I approached the counter over ten times hoping my number had been called. Finally, a sweet young woman realized that I was CLUELESS, and said that since I couldn't understand the Chinese numbers being announced, maybe it was better if the kitchen just called out my dish. She practiced with me for a minute and finally I headed to pick up my supper when the chef proclaimed "Bollo Gai." From that night on, for the rest of the year whenever my dinner was ready, the kitchen staff would smile and yell into the microphone "Bollo Gai"— whether I had ordered pineapple chicken or not! I must admit that it threw me the first few times when fellow classmates would pass me and say, "Hello, Bollo Gai."

The Television Business: A Case of Serendipity
After that extraordinary year in Hong Kong, I returned to Boston and spent two years at the Harvard Business School. I loved the challenge of the curriculum and formed some of my strongest friendships. What I didn't learn until late in my final year was where I wanted to focus my career. I knew from the year overseas that as much as I loved the Wall Street experience, "just doing deals" wasn't as exhilarating as I had thought it would be.

So, how did the television business come into my life?? I still marvel at that serendipity. I attended a marketing class on a snowy morning of my final semester and met the protagonist in that day's case. The CEO of Capital Cities/ABC was there to offer his insight, and after the class concluded, the rest of the students left, and I thanked him for joining us and asked him a few questions. He suggested I send him a letter and resume.

Within three hours my note was in the mailbox, and three days later I was flown to New York City to meet with him and the President of ABC. At lunch they explained that the company needed someone to move to Los Angeles, help them learn the programming aspects of the business, and become a "bridge" between the “creatives” and the “suits.” To the surprise of my friends and family, I was headed to California. (Two lessons come to mind: one is to be "politely aggressive" when pursuing your goals, and two, don't skip class—you never know what might happen when you're attentive!)

 


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