CCES Alumni Career Program Keynote Address
by Billy Campbell ’78



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Name-Dropping
I had never read a script or screenplay prior to my arrival, but within days I had fallen in love with the creative process and environment. Telling great stories is one of life's greatest gifts, in my opinion, and here I was in the heart of the most gifted writers, directors and producers on the planet. In my first job I worked on MacGyver, China Beach, and Life Goes On, and then was hired to run drama development at Warner Bros. Television. We had a very successful run as we developed Superman: The New Adventures of Lois and Clark, and the history-changing series ER. I had fun getting to know the cast and even invited George Clooney to play on my Beverly Hills rec league basketball team—and just for the record, I could take him to the hoop!

Every day was an adventure on the Warner Bros. lot and my fondest memories were having lunch with Bo Jackson, a former Heisman Trophy winner and pro football and baseball star, when he guest-starred on Superman AND meeting with Jennifer Aniston and Courtney Cox when we produced Friends (and unlike most famous people, those two were even prettier in person than on TV).

After Warner Bros., I became the number two at CBS and helped develop the hit series Everybody Loves Raymond. A fun fact about that show was that it was almost cancelled after the first season due to low ratings. Similarly, another favorite series was Seinfeld. For two seasons that show struggled and was almost sent to that great heap of failed TV series until it was moved into a new time period and became the most successful show in history. It was a good lesson in trusting your gut and being a little patient, in a very impatient world.

After three years at CBS I was approached by the Weinstein Brothers and asked to start a television division for them. Miramax, which was named after their parents Miriam and Max, had been an extremely successful film company. Running an independent production company was thrilling, and we had great success with a new series we created called Project Greenlight for HBO. I brought in partners Matt Damon and Ben Affleck and the show was one of the first to successfully integrate the Internet and filmmaking businesses.

Expect the Unexpected
One bit of advice as you grow older: Learn to "expect the unexpected." You never know when a great opportunity might come your way; and that's exactly what happened for me in 2002. I received a call from a headhunter asking if I'd be interested in running Discovery Networks in Silver Spring, MD. The job was perfect in many ways: I would have 14 channels that included Animal Planet, The Learning Channel, The Travel Channel, Discovery Health, The Science Channel, The Military Channel, and, of course, the flagship Discovery Channel. If you are a programmer, it doesn't get much better! Since my attention span is short, it was perfect since I could change the channel at any moment, both literally and figuratively.

I could spend weeks telling you about my experiences at Discovery, producing shows like Mythbusters, Dirty Jobs, Deadliest Catch, Trading Spaces, Monster Garage, American Chopper, Little People Big World, Meerkat Manor, and Real Estate Pros, hosted by Charleston native Richard Davis and Greenville's own Ginger Alexander. There were big specials too: The Flight That Fought Back, Walking With Cavemen, Neferiti Resurrected, and The World is Flat, Tom Friedman's documentary on outsourcing in India that spawned his best-selling book.

I had the privilege of having dinner with the Presidents of Uganda and Ghana in their homes and rafting down the Nile river through a Stage Five rapid (much to my mom’s and sister's horror, as I almost drowned). I shepherded several documentaries with one of my idols, Jane Goodall, and again brought my mom and sister through the jungles in Tanzania watching the amazing chimpanzees in their native habitat.

And one of my favorite days was flying in the back seat of an F-18 fighter jet with pilot Justin "Otter" Otto at the helm, as we flew over the Gulf of Mexico in Pensacola with the Blue Angels. I hate to admit it, but after the third time we pulled 6 G's, I got a little sick—okay, a lot sick. I vaguely remember mumbling to my pilot: could he please just keep it steady for a little while. When we landed, I looked like Casper the Ghost, but I'd go with him again tomorrow if he'd have me.

I'm proud that I was the first to put my college roommate on television. Dr. Mehmet Oz has now become a household name with his best-selling health manuals and his appearances on Oprah. I had the luxury of programming the finest shows on television and working with the most extraordinary talent in the world.

This morning I thought I'd share a few details with you.

My First Emmy Award

I recruited Ted Koppel and his team of journalists to join Discovery two years ago. Part of the deal was that he'd let me accompany him on a few of the documentaries we'd be filming. I was able to travel with him to the Middle East where we met with the heads of Israel and Jordan as well as the leaders of Hamas and Hezbollah. My favorite time with Ted was a trip to Iran to film our documentary called Iran: The Most Dangerous Nation in the World. Even though our government has strained relations with theirs, the Iranian people couldn't have been smarter, kinder or more hospitable. Recently, Ted Koppel and his team invited me to his house for lunch where he presented me with my first Emmy award for that documentary!

Without question, one of my favorite people of all time was Steve Irwin. I bonded with him when I flew to his zoo in Australia to officially christen the Animal Planet Crocoseum where he performed his daily crocodile show and feedings. Steve had a helicopter pick me up in Brisbane and fly me to the zoo an hour away. I won't forget seeing Steve and his team waiting for me to land. All ten of them were waving furiously in their khaki shorts and shirts.

Thanksgiving with the Crocodile Hunter
Three years ago, Steve was participating in the Macy's parade in New York City. I told him that he couldn't be in America on Thanksgiving Day and just sit in a hotel room. He agreed to share it with my family, so after appearing in the Parade and on the Conan O'Brien Show, he flew down to the beach that evening from New York. I had told Steve in passing not to eat since the dinner served by my cousins "in the country" was more food than he could imagine. I picked him up at the tiny Georgetown airport and we started on our 30-minute drive to my uncle's house. After about five minutes, Steve said "Billy, think we can stop and get something to eat?" I told him that we'd be there in about 25 minutes. After another five minutes, he said "Billy, I really need to get something to eat." I said, Steve, we're almost there, and they'll have tons of food. Besides, didn't you eat anything today"? He looked at me like I was from Mars and said, "Mate, you told me not to eat today, so I didn't!" A short time later we walked into the house and you would've thought Santa Claus had arrived. He told story after story and just had the grandest time. I think I was the only one that truly understood why he had four plates of food at his first American Thanksgiving.

I visited his family, Terri, Bindi and baby Bob, at their zoo last year, and his wife Terri told me that one of his favorite experiences during his life was his "Southern Thanksgiving" and something about fried turkey and caramel cake. Every penny Steve earned was plowed back into his zoo and nature conservation. He kidded me once by saying, "I don't think I'll be needing much money for my clothes." He lived a true life full of passion and died pursuing his dream. I'm a much better person for having known Steve Irwin, the Crocodile Hunter, and calling him my friend.

Planet Earth
I had the good fortune to work with so many talented people and on so many remarkable projects that it's difficult to single any of them out as being my favorite, but I think the most stunning of all was the award-winning mini-series that I shepherded for almost five years. Planet Earth was ground-breaking in every way: 40 film crews filming entirely in high definition over a four-year period and capturing animal behavior in a way never seen before. I spent a week with the crew in Botswana filming the wild-hunting dogs from a helicopter. The series aired last spring and, with over 65 million viewers, is the most- watched show in the history of Discovery. I've brought a video clip to show you. It demonstrates the beauty and the challenges of filming polar bears and birds of paradise in their native environments. Take a look. [Campbell shows video clips from Planet Earth.] Each of those filmmakers spent nearly four weeks in the snow and ice or in the jungles of New Guinea waiting for those incredible shots. Remember, sometimes good things come to those who wait.

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